The Future Of Professional Track And Field Is Employment Over Sponsorship

Longtime Adidas athlete Nick Willis teased a very important announcement today. The speculation predicting that Willis would be announcing his retirement after a 20 year career that includes — 6x New Zealand 1500m Champion, 3x World Athletics Outdoor Medalist, World Athletics Indoor Medalist, and many wins accross the world.

That speculation was wrong however.. well mostly wrong.

Nick Willis announced that he is finishing his career with Adidas and is turning “amatuer” by accepting a job with Tracksmith.

Tracksmith absolutely nailed this announcement by also announcing that Mary Cain had also accepted a job.

The Mary Cain announcement confirms that Nick Willis isn’t hanging up the spikes just yet and they are both freed from worrying about hitting performance incentives in the buildup for next year’s rescheduled Olympics and navigating the post-pandemic Track and Field landscape.

The Future Of Track And Field Sponsorship

We are going to be entering an unprecedented time in our sport. Meetings and single day races will be rescheduled on a dime and the revenue that our sport…